Windows Embedded Automotive

In the recently concluded 2016 Consumer Electronics Show last January 6-9, 2016 in Las Vegas, NV, USA, Microsoft announced partnership with major car companies to create a safer and more productive driving experience for those want or need to work even while on the go through integration of its automotive technology (the Windows Embedded Automotive, formerly called Microsoft Auto, Windows Mobile for Automotive, among other previous names) along with web based software and tools.

Peggy Johnson, Microsoft’s executive vice president for business development was quoted stating that the company’s ultimate goal when it comes to automotive technology is beyond the basics, i.e. navigation, roadside assistance, and other usual features. Microsoft is looking forward to developing automatic cruising technology and full integration of all Internet connected devices such as mobile phones and work or personal computers into cars.


Car Companies and Microsoft Automotive Technology

Nissan will make use of the Microsoft Azure cloud computing platform in order to facilitate data transfers for car models LEAF and Infinity in Europe. Microsoft made a similar deal with Ford last year.

Volvo on the other hand will make use of fitness bands or trackers to assimilate Microsoft services into their cars. Apple Watch and Google Android Wear is already connected. Microsoft Band 2 will follow suit. The latter allows voice control to automate functions like directions, honking, lights, AC/heater, and more which wasn't previously available. 

Harman will enable access to Office 365 through Windows 10’s Cortana, Microsoft’s own version of the Apple Siri. IAV will also use Cortana for Windows Continuum. This concept allows seamless access to Microsoft software from one device to another; in this case, IAV plans to apply Continuum into a car dashboard.

Other than the companies listed above, Microsoft had also sealed similar deals with other automobile brands like Toyota, Qoros, Delphi, and others.


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